Just for “giggles” I was perusing the Social Media job listings on Linkedin. (and before I go any farther, let me just say that Linkedin has ruined all job search attempts for me forever, however, that is another pissed-off post… but I digress).
So back to searching for social media jobs…
Everyone knows that the BEST purveyors of fine social media are ordinary people with a really interesting story to tell. And the worst users of Social Media: Corporate tools with degrees in “marketing”– positions where you are expected to do “media planning” and “drive strategy”.
Beyonce cuts her hair at 8am and by 8:30 Twitter has ignited into a frenzy.
“Fred” the Social Media Manager announces a sale on widgets at XYZ Corporation to its 100 followers at 8am, and the world sleeps on.
Twitter, Facebook, Instagram, etc. is about the now, about the moment–you can not “strategize” the moment.
My advice to corporations:
1) Follow a few social media users who work in your area of expertise for a month or two. Example: you make fine furniture… follow a few design bloggers; you make wine; follow a few wine tweeters. (that’s not very hard, is it?)
2) Make sure they never make a fool out of themselves.
3) Make sure they know how to spell… and are not illiterate assholes.
4) Make sure they know how add photos or video clips or hashtags, etc.
5) Open up a dialogue and engage (or as my friend Cara, from Social Media Club always says: take that online relationship, offline).
6) Do not hire a “Fred” with his Ph.D in statistics and analytics. Fred is boring.
7) Have FUN with it. Using social media is not a time to “synergize backward overflow.”